Cadillac Adopts Apollo Program Playbook to Construct Team from Nothing for Melbourne Grand Prix.

Just over one year ago at the Vegas Grand Prix, Cadillac were ultimately given the green light as the world of Formula One's latest entry for 2026. Constructing the team from scratch has entailed a intense work rate that the team boss, Graeme Lowdon, has equated to the Apollo program. As F1 converges on Vegas this race weekend, the team understand time is getting tight.

The Countdown to Australia

At the season finale of the championship to be staged in the United States, with just over three months to go before they hit the circuit for the maiden outing in Australia at the first race of 2026, Cadillac have advanced rapidly but, in what must seem like a never-ending challenge, they are aware there will not be adequate time.

The CTO, Nick Chester, became part of the nascent project in early 2023 shortly after it was created, when the team were without even an approved entry. He has been at its center from that point and gets a wry smile when reflecting on the ride.

“There might be five minutes looking back at what you’ve done and say: ‘Wow, what an achievement what we’ve done in less than three years,’” he says. “Then the very next instant you consider: ‘Well, we’ve still got quite a lot to do.’”

An Unprecedented Opportunity

Nick Chester enjoyed success at Renault in Fernando Alonso’s victorious years of the mid-2000s and was in control of engineering strategy at the recently formed Mercedes electric racing team, but nothing has truly matched the mission of introducing the iconic American Cadillac marque, a factory team sponsored by the parent company, General Motors, into Formula One.

“Creating an grand prix team from the ground up, when will you ever have the possibility to do that?” he says. “There's nothing comparable. In an existing team you rarely get the opportunity to change cultural approach.”

With every day that elapses focus are sharper on the impending critical moment in the Australian GP and goals are being managed.

“It's reasonable to expect that any new team entering the sport is likely to start at the back but simply getting on to the grid will be an achievement in itself,” Lowdon stated recently and while the CTO agreed with this sentiment he thought the organization had a point to prove as well.
“The initial objective we want to show is that we deserve to be there,” he emphasizes. “So we arrive and we perform competently. We want to show that we’re a proper team performing the right things on the race track. Once we’ve shown that we are a legitimate team, then we want to show progression from there on.”

Driver Lineup and Hiring Effort

In late summer they signed Sergio Pérez and Valtteri Bottas as their pilots for 2026, a tandem notable for their priceless expertise in competing at the front in two top-tier teams, the Red Bull team and Mercedes, and Valtteri Bottas expressed the attitude of determined optimism.

“Certainly, we are pragmatic,” he commented. “We have a massive task to do, and it will likely be probably a difficult start, because it is F1. But we aren't joining to remain at the rear. I believe with this structure, with this group, this staff, there’s no reason why we won't be able to progress rapidly up to the pace and achieve good results.”

To achieve that goal hiring has been in top gear, with personnel now at over 400 and scheduled to reach the goal of 600 members quickly. In addition to their present headquarters at the Silverstone circuit, the organization are in the process of completing an headquarters at Fishers in the Indianapolis area and there is the GM plant in Charlotte, where they are building the facility to manufacture the power unit, planned for the 2029 season – in the meantime they will operate with Ferrari engines – and the Toyota's wind tunnel in Cologne. It is a complex organization, contrary to the direction in F1 for increased consolidation, and has prompted the new cultural approach to which Nick Chester alluded.

Space Mission Inspiration

“We've drawn heavily from the NASA moon mission,” said Graeme Lowdon ahead of the British Grand Prix in mid-season. “We have a clear-eyed view, we recognize how tough it is. The timelines, are extremely compressed. OK, we’re not putting a man on the moon, but it can seem that way.”

So they have implemented, rather than the conventional chain of command, a flat management structure comparable to that of the space agency's, where there were a range of specialist groups all focusing on various components of the program at a multiple sites.

“When you must follow a process where someone has a problem and they escalate it to their team leader, that leader communicates with a leader somewhere else, it is relayed back, it’s super slow,” notes the CTO. “So we empower staff to handle things directly. Avoiding hierarchical consent for everything is far more efficient and quicker.”

What Lies Ahead

The effectiveness of this agile approach will be tested in the intensity of Grand Prix when the season begins and there is no little amount at stake for the sport, too. The Cadillac team have taken on as their test driver the young Californian Colton Herta

Bonnie Holt
Bonnie Holt

A seasoned esports journalist and gaming enthusiast with over a decade of experience covering competitive gaming and industry trends.